News

When it comes to your organization's website, you need more than a digital brochure — you need a platform that evolves with your audience, goals, and capacity. That's where open-source platforms stand apart.

As of July 10, 2025, Google has begun officially indexing public Instagram posts, not just profiles and hashtags, but the posts themselves. This includes reels, carousels, and single-image content with keyword-rich captions, all of which are now appearing in mobile search results. The update marks a significant shift in how social content can drive visibility through search.

Search isn’t what it used to be—and it’s changing faster than most brands can keep up. With the rise of AI tools, the way users discover and engage with content is evolving dramatically.

Think of AIO (Artificial Intelligence Optimization) as the natural next step after SEO (Search Engine Optimization). While SEO is about making sure your website appears in search results, AIO is about making sure your content is valuable enough to be part of the answer AI tools give when someone asks a question.

As search shifts from links to answers, marketers are facing a new kind of visibility. Tools like Perplexity or ChatGPT might cite your content, but no one clicks through to your site. Does that count as success?

In today's competitive higher education landscape, where students apply to multiple institutions but enrollment is declining, your digital experience can decide a student's choice. Every digital interaction shapes perceptions and influences decisions from the first website visit to enrollment.

A practical guide to connecting with Gen Z—and preparing for Gen Alpha.