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Work

Honor History, Celebrate Culture

What we’re doing:
The Wright - Print Ads

The Wright - Print Ads

“Cyberwoven is a trusted partner that helps us effectively share stories of African American perseverance, pride, and innovation with the City of Detroit and the world. We see them as an extension of our team.”

Neil A. Barclay, CEO, The Charles H. Wright Museum of African American History

Situation

The Charles H. Wright Museum of African American History (The Wright), is located in the heart of downtown Detroit's Cultural Center. Founded in 1965, The Wright holds the world's largest permanent exhibit of African American culture, rivaled only by The Smithsonian’s National Museum of African American History & Culture. Cyberwoven worked with The Wright’s leadership to evolve its brand and web presence.

The Wright Letterhead

The Wright Letterhead

The Wright Visual Style Guide

The Wright Visual Style Guide

The Wright Print Ads

The Wright Print Ads

The Wright Website

The Wright Website

Solution

A National Name

The Wright partnered with Cyberwoven to reinvigorate its brand, increase museum visits, grow donations, increase general membership, and spread awareness of the organization and its mission.

Celebrating Black History

Dedicated to exploring and celebrating the rich cultural legacy of African Americans from around the world, the new website highlights the mission, vision, and world-renowned programming of the museum. The Wright’s site features simple wayfinding that showcases new and upcoming exhibitions, museum events, membership tiers, and educational opportunities.

How do you honor the culture and the history of African Americans?
The Wright Annual Report

The Wright Annual Report

Impact

Sharing the Wright Difference

Working in tandem with The Wright, the team created a new identity that reflects the vibrancy and legacy of the museum. This identity better showcases The Wright as a leader in the creation, distribution, and exhibition of world-class programs driven by excellence, relevancy, and technological innovation.

More Visitors

The Wright’s new website is a modern, accessible site that propels the organization’s vision and mission forward. Since the site’s launch, The Wright has seen a 107% increase to the 'Visit Us' page and a 66% increase in traffic to the 'Exhibitions' page in less than one year. Pages per session also increased by 14%, while the website’s bounce rate decreased by 11%.

Visit the Website

107%
increase in Visit Us page traffic
66%
increase in Exhibitions page traffic
11%
decrease in website bounce rate