Schechter Brand and Website Development
“Our goal is creating raving fans and lifelong relationships—we put our clients' needs first, every time.”
Situation
Schechter is a rapidly growing wealth management firm headquartered in Michigan. As expert finance and insurance advisors, the firm directly serves High-Net Worth and Ultra High-Net Worth clients (B2C). The firm also extends its reach by using a network of partners for their insurance advisory (B2B) clients.
Schechter Brand Guide
Schechter Business Card Concept
Investment Advisors Sub-brand
Logo Before and After
Solution
More than the Midwest
Schechter was already known as a powerhouse in Michigan and the Midwest. They were looking for a brand identity to increase public awareness that heralds the depth, scale, and dynamism of the firm; a reputable, trustworthy brand identity that allows for nationwide growth.
A Polished Persona
Schechter intended to create a bold, disciplined, and trustworthy brand. From the first engagement, whether from a first conversation or website to a more tailored plan presentation, there needed to be a cohesive identity that is Schechter.
Additionally, the website needed to convey the same disciplined ease of navigation from their brand. A polished website that propels the firm’s brand, generates better product and service awareness, promotes career and talent acquisition, and establishes the firm as a thought leader nationally.
How do you create a brand that represents the sophistication and trust of Schechter?
Schechter Stationery
Impact
Creating Partnerships
By designing, structuring, and credentialing a new gated content library system, Cyberwoven helped Schechter advise existing customers and generate new business partnerships. With this new system, Schechter is now able to provide different levels of content to different target audiences.
National Reach
Cyberwoven created a best-in-class website for Schechter that furthers its brand by providing expert knowledge and describing atypical solutions for its clients, leading to an increase in sales and business growth.