Putting Users in the Driver's Seat
“Cyberwoven went above and beyond in not only learning and understanding SCDMV's business model, but also listening to our needs and concerns before making recommendations. Cyberwoven continues to be a partner even after the successful launch of our new site.”
The SC Department of Motor Vehicles (SCDMV) serves businesses and individuals across the entire state of South Carolina, as well as a growing number of residents from other states. Cyberwoven partnered with SCDMV to design and develop a website that makes it easy for every visitor to quickly find and access information and, where possible, to complete their transactions online.
Removing Road Blocks
As a result of its many functions, the DMV website has a wide variety of content and services for a broad and diverse user base. However, the content was hard to find and not all that user-friendly. Cyberwoven used a mobile-first strategy to design an approachable, engaging, and modern website, making the DMV's services more efficient for visitors to navigate and use.
Speed Up Traffic
With so much information to sort through, designing a clear, user-focused website architecture with navigational structures was imperative. This user-centric design with both user-based and task-based navigation helps visitors find what they need within three clicks.
How do you simplify a website with so many services?
The simplicity of the site means information is the star, so the Cyberwoven team paid special attention to areas where users might become frustrated. The homepage contains several pathways to get into the most popular content on the site.
Visitors can identify the type of vehicle they drive by icon, choose from a menu of common tasks, or search using a natural-language search bar, which allows terms such as “moving to SC.” Flyout navigation allows visitors to get anywhere on the site with just one click. Because of the focus on simplicity and usability, the site feels as fresh today as the day it was launched.
After extensive load testing and caching to ensure that the site reliably loads fast, even drivers in rural areas have access. The SC Department of Motor Vehicles site offers many services online, meaning fewer visitors and less time waiting in line at one of the DMV's locations.