Recruiting Franchise Owners and New Clients for a Commercial Cleaner
JAN-PRO Franchise Development of Columbia owns the franchise rights to the Midlands region of South Carolina. They sell franchises to individuals that provide commercial cleaning services to facilities like schools, medical centers, and business offices.
Seeking to reach a local audience while adhering to national brand standards, JAN-PRO of Columbia partnered with Cyberwoven to meet their demand generation needs, which included the need to recruit:
New franchise owners
New customers for franchise owners to service
Reaching the Right Audiences
Cyberwoven worked with JAN-PRO of Columbia to implement digital campaigns across a five-county area in South Carolina.
Working within JAN-PRO's national brand standards and language requirements, Cyberwoven:
Developed ad copy and creative for Facebook, Google Search, Google Display, and LinkedIn
Created campaign landing pages on the JAN-PRO of Columbia website for franchisee recruitment
Implemented email campaigns targeted at potential customers and potential franchise owners
Meeting Campaign Goals
By partnering with Cyberwoven, JAN-PRO of Columbia was able to generate employee applications and connect with potential franchise owners.
Paid campaigns became the website's top traffic and conversion source. From January to June 2023, digital ads generated:
- 2,729,188 Impressions
- 21,315 Clicks
- 14,000 Sessions to the site
- 1,276 Conversions
Rising to Meet Evolving Needs
Cyberwoven’s engagement with JAN-PRO of Columbia has flexed over time as their needs have changed.
In addition to generating external demand through digital campaigns, Cyberwoven is working with JAN-PRO of Columbia to enhance their Google My Business (GMB) profile in order to drive more site visits through organic search. This work includes boosting the number of positive, authentic client reviews that can be used to bolster JAN-PRO of Columbia's GMB profile and social media content.