“Cyberwoven is great at helping us reach our audiences where they are. They have a knack for creating quick and fun campaign messaging that makes it easy to engage with CMA. And their digital expertise doesn’t hurt, either!”
The Columbia Museum of Art (CMA) is one of the leading fine art museums in the Southeast. With 26 galleries, national touring exhibitions, an expansive permanent collection, interactive spaces, live events, classes, and summer camps, CMA is brimming with activity and excitement. Working hand-in-hand with the museum, Cyberwoven helps communicate this vibrancy to the community and beyond.
One brand, endless possibilities
CMA needed a singular brand strategy that allowed it to better reflect the ever-changing and ever-evolving nature of the museum. From brand and digital experience to exhibition and magazine creation, the result is a new CMA brand that can better react, shapeshift, and contort to accommodate a myriad of contexts while maintaining a cohesive and consistent core that is unmistakably the Columbia Museum of Art.
An Integrated Approach
With so much to see and do, the site’s navigation needed to be clear and uncluttered. Otherwise, visitors wouldn’t know where to even begin or, worse, wouldn’t find what they were looking for. At the same time, the CMA wanted a website that reflected the current, modern, and top-tier museum it is.
Additionally, CMA presents three to four marquee exhibitions each year that feature two distinct, and prominent artists. The CMA needed to promote the artists within the same marketing space, whether online or in the museum itself. From a creative standpoint, the marketing also needed to look and feel cohesive—not like two disparate parts forced together.
The layered structure of the website allows the Columbia Museum team to pull together rich, multimedia stories that can now include text panels, photo galleries, video clips, and quotes. Using these tools, their team can sculpt content that tells an engaging story.
The Columbia Museum of Art has the ability to recreate and layer pages with an endless number of background themes and layouts, allowing them to create a site-within-a-site for exhibitions or spin up landing pages for marquee events. A calendar layer, which can also be added to any page, allows the museum to promote its robust events schedule.
Recently, the Cyberwoven team received two Silver American Advertising Awards for their digital marketing campaign for the Museum's 2022 'In the Shadow of Monet' exhibition. The campaign was developed to create a digital experience that evokes the emotions and aesthetics of the Impressionism era. The Cyberwoven team created a visually stunning campaign featuring a modern interpretation of Impressionist paintings, resulting in an immersive and engaging digital experience for visitors of all ages.