“Cyberwoven is great at helping us reach our audiences where they are. They have a knack for creating quick and fun campaign messaging that makes it easy to engage with CMA. And their digital expertise doesn’t hurt, either!”
The Columbia Museum of Art (CMA) is one of the leading fine art museums in the Southeast. With 26 galleries, national touring exhibitions, an expansive permanent collection, interactive spaces, live events, classes, and summer camps, CMA is brimming with activity and excitement. Working hand-in-hand with the museum, Cyberwoven helps communicate this vibrancy to the community and beyond.
One brand, endless possibilities
CMA needed a singular brand strategy to better reflect the ever-changing and ever-evolving nature of the museum. From brand and digital experience to exhibition and magazine creation, the result is a new CMA brand that can better accommodate multiple contexts while maintaining a cohesive and consistent core that is unmistakably the Columbia Museum of Art.
An Integrated Approach
With so much to see and do, the site’s navigation needed to be clear and uncluttered. Otherwise, visitors wouldn’t know where to even begin, or worse, wouldn’t find what they were looking for. At the same time, the CMA wanted a website that is current and modern, reflecting the fact that it is one of the top museums in the region.
CMA has three to four major exhibitions each year with many smaller exhibitions and additional events. They often have shows from multiple artists that need to be thematically linked within their limited marketing space. We help them create those links with marketing materials that look and feel cohesive, driving curiosity about the shows and visits to the museum.
How do you represent both the creativity and the endless possibilities offered at the CMA?
The layered structure of the website allows the Columbia Museum team to pull together rich, multimedia stories that can include text panels, photo galleries, video clips, and quotes. Using these tools, their team can sculpt content that tells an engaging story.
The Columbia Museum of Art has the ability to recreate and layer pages with an endless number of background themes and layouts, allowing them to create a site-within-a-site for exhibitions or spin up landing pages for marquee events. A calendar layer, which can also be added to any page, allows the museum to promote its robust events schedule.