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Unleashing #TheBestofSC

What we did:
Benedict College: Become a Tiger Enrollment Campaign

Benedict College: Become a Tiger Enrollment Campaign

“Benedict’s culture is special, it is one rich with history. The team knew we had to develop a successful campaign that both met and exceeded their goals for enrollment, a campaign that would set them up for years to come."

Jon Rivers, Digital Marketing Director, Cyberwoven

Situation

Benedict College, a historic HBCU in Columbia, South Carolina, needed to boost enrollment in key programs like eSports Administration, Education, and Criminal Justice. They partnered with Cyberwoven to craft a dynamic digital marketing campaign that would attract new students and elevate the College’s brand awareness.

Become the Best Version of You LinkedIn Ad

Become the Best Version of You LinkedIn Ad

Submit Your Application Website Mock-up

Submit Your Application Website Mock-up

Single Ad Campaign Displays

Single Ad Campaign Displays

Google Display Ad: Get Your MBA

Google Display Ad: Get Your MBA

Solution

Cultivating a Supportive Family

Gone were generic slogans. Instead, the campaign portrayed future scholars as ambitious explorers joining a supportive family. Key messages resonated with the community as a focus: 

  • 148 Years of Building Leaders: Highlighting Benedict's enduring legacy
  • Globally Relevant Skills: Showcasing career-ready programs
  • Celebrating Individuality: Emphasizing student support and growth
  • Empowering Faculty & Mentorship: Underscoring Benedict’s strong support system

Multi-Channel Storytelling

The campaign wasn't just online. It included diverse touchpoints: 

  • Engaging Ads: Reaching target audiences on relevant platforms like Snapchat, LinkedIn, Facebook, and Instagram
  • Personalized Emails: Nurturing potential students' interest
  • Targeted Direct Mail: Delivering impactful messages directly
  • Interactive Snapchat Lens: Offering a fun and unique brand experience
  • Strategic Social Media: Building community and engagement across platforms 

Benedict College is a family. The moment a student steps onto campus, they gain a support system that they can grow with.

Student Postcard Design

Student Postcard Design

Parents Postcard Design

Parents Postcard Design

Impact

The #BCBound Impact

This impactful campaign resonated with thousands of potential students. Benedict exceeded Spring 2021 enrollment goals, with 975,000+ impressions and a 133% increase in page views. Similarly, Fall enrollment soared, attracting the highest number of MBA applicants and record undergraduate deposits. 

Beyond Enrollment

Benedict's vibrant campus, diverse programs, and commitment to community service continue to attract top talent. Cyberwoven's strategy not only met enrollment goals but also successfully adapted to virtual recruitment, ensuring Benedict thrives in an evolving education landscape. 

2,948,538
Total Impressions
975,460
Overall Impressions
133%
Increase in page views from key markets