“Benedict’s culture is special, it is one rich with history. The team knew we had to develop a successful campaign that both met and exceeded their goals for enrollment, a campaign that would set them up for years to come."
Benedict College, a historic HBCU in Columbia, South Carolina, needed to boost enrollment in key programs like eSports Administration, Education, and Criminal Justice. They partnered with Cyberwoven to craft a dynamic digital marketing campaign that would attract new students and elevate the College’s brand awareness.
Cultivating a Supportive Family
Gone were generic slogans. Instead, the campaign portrayed future scholars as ambitious explorers joining a supportive family. Key messages resonated with the community as a focus:
- 148 Years of Building Leaders: Highlighting Benedict's enduring legacy
- Globally Relevant Skills: Showcasing career-ready programs
- Celebrating Individuality: Emphasizing student support and growth
- Empowering Faculty & Mentorship: Underscoring Benedict’s strong support system
The campaign wasn't just online. It included diverse touchpoints:
- Engaging Ads: Reaching target audiences on relevant platforms like Snapchat, LinkedIn, Facebook, and Instagram
- Personalized Emails: Nurturing potential students' interest
- Targeted Direct Mail: Delivering impactful messages directly
- Interactive Snapchat Lens: Offering a fun and unique brand experience
- Strategic Social Media: Building community and engagement across platforms
Benedict College is a family. The moment a student steps onto campus, they gain a support system that they can grow with.
The #BCBound Impact
This impactful campaign resonated with thousands of potential students. Benedict exceeded Spring 2021 enrollment goals, with 975,000+ impressions and a 133% increase in page views. Similarly, Fall enrollment soared, attracting the highest number of MBA applicants and record undergraduate deposits.
Benedict's vibrant campus, diverse programs, and commitment to community service continue to attract top talent. Cyberwoven's strategy not only met enrollment goals but also successfully adapted to virtual recruitment, ensuring Benedict thrives in an evolving education landscape.