“As we undergo a once-in-a-generation technology and services transformation, we need a website that reflects the strategic direction that our company is taking while retaining our historical mission of supporting agriculture and rural America.”
Situation
AgFirst, a financial institution with a rich 100-year history of supporting American agriculture, recently embarked on a once-in-a-generation technological overhaul. This ambitious transformation was designed to elevate them to the next level, allowing them to meet the expectations of their sophisticated financial partners.
As they integrated the digital tools and systems they would need to be relevant for the future, they realized that their website wasn't reflecting the transformation. They needed something contemporary that positioned them as the growth-focused organization they had become.
Website
Website Wireframe
Solution
The AgFirst website won the 2023 dotCOMM Gold Award. The dotCOMM awards are an international competition honoring excellence in web creativity and digital communication.
The new AgFirst website is built to impress, with micro-animations and subtle movements that enhance the user experience. Visitors can easily browse through the benefits that AgFirst offers to its association partners, including top-tier digital tools that manage relationship dynamics, loan origination and critical financial reports.
The website includes new features and functionality that make navigation and search easier, while also optimizing for mobile access. Since AgFirst is always looking for talent, we enhanced the Careers page with more information about their corporate culture, details about their benefits, and first-person video testimonials from current employees.
To honor AgFirst's deep-rooted connection with farmers and agricultural communities, we designed a distinctive timeline scroll that showcases the key highlights of the last hundred years.
Website
Community Page
Impact
The new website reflects the cutting-edge technology that now forms the core of the AgFirst experience, visually blending their historic association with agriculture with the modern suite of services they offer.
This new platform uses sleek design to showcase their cutting-edge digital tools. With improved navigation, mobile optimization, and an enhanced careers section, the site illustrates AgFirst's forward-thinking approach while paying homage to its storied past.