The Columbia Museum of Art is a progressive fine art museum with one of the best collections in the Southeast. Fighting a misconception that museums are pretentious, boring, or “not-for-me,” they wanted their website to echo the fun, inclusive energy of the museum itself. The site also had to be mobile-friendly and content-managed, since they are constantly adding events, exhibitions, and artwork.
Sonoco was looking for a way to promote a particular packaging technology—rigid paperboard cans—to large food companies, like Kraft and Sysco. We developed a complete content marketing campaign for them using a typical web conversion funnel. First, targeted ads on industry sites linked users to a landing page with an overview of the composite can. From there, users could download a white paper by submitting their email addresses, creating a list of qualified sales leads for the team at Sonoco.
Pure Fishing, a global group of outdoor brands, wanted to create excitement and anticipation around the release of a new line of upcoming reels. Using 3-D animations that dissect and explain the premium features of the Revo reel, we created a visually compelling site, incorporating video and vertical scrolling for a modern look that perfectly complements the high-tech gear.
A new financial planning firm needed a logo, a website—oh, and a name. After extensive stakeholder interviews and internal brainstorming sessions, Cyberwoven suggested the name "Gainplan" to reflect the company ethos of careful planning and steady, measured growth. For the logo, we used three bright gold lines to mimic the upward trajectory of your investments over time. In addition to writing original content for the site, we also created a blog for the Gainplan team and helped them plan an editorial calendar to ensure that the site would be frequently updated with fresh takes on financial news.
The SC Governor’s School for Science and Mathematics is a prestigious high school for gifted students. Their website serves as a recruiting tool for teenagers throughout the state, so it needed to be fresh, hip, and vibrant. GSSM reported that prospective students were often nervous that they wouldn’t fit in at the school. Highlighting photography of real students along with student and alumni profiles helped potential students begin to imagine life at—and after—GSSM.