Creating a World-Class, Student-First Digital Experience

The USC Sol Price School of Public Policy, a national leader in public policy education, envisioned a best-in-class digital experience that would showcase its academic excellence and strengthen its graduate enrollment strategy through a student-first website.

To bring that vision to life, USC Price partnered with Cyberwoven to transform its digital presence into an immersive, data-driven platform that would deeply connect with prospective students while highlighting the school's distinguished faculty and programs.

The Process

Through close collaboration with USC Price's leadership team, Cyberwoven ensured that every aspect of the new site advanced the school's strategic goals. 

• Goal-Oriented: Leaders from student affairs, communications, enrollment, and graduate programs defined success metrics and aligned the site around measurable outcomes. 
• Brand-Focused: Collaborating closely with USC Price's internal design team, the site's creative direction aligned with the school's concurrent brand evolution, building a digital experience that feels distinctly "Price." 
• Enrollment-Optimized: In collaboration with the recruitment team, graduate program content was prioritized through compelling storytelling, clear enrollment pathways, and SEO strategies that increased visibility among prospective students.

The Solution

Deliver an impactful, world-class, student-first digital experience; one that celebrates the school’s mission of “Shaping the world for the common good.” 

• Dynamic Homepage: Anchored by core brand messages: Change for the Common Good, Dream It. Do It., and Idealist and Pragmatist, the homepage features a randomized animation system that keeps the experience fresh and dynamic with every visit. 
• Immersive News Center: Modeled after top-tier editorial platforms like The New York Times, the News Center highlights faculty research and thought leadership while connecting student stories to relevant programs and topics.  
• Strategic Program Pages: Each program page articulates a clear value proposition with success stories, career outcomes, and direct calls to action that guide users from interest to application.  
• Innovative Scholarship Tool: To address a key barrier to enrollment, the site features a redesigned scholarship search experience that lets prospective students easily discover and compare funding opportunities. 
• Technical Innovation: The site's backend is a scalable foundation that enables USC Price to manage content efficiently and deliver a sophisticated user experience.

Since launch, the new USC Price website has made a measurable impact on audience engagement and enrollment outcomes, including: 

• Significant increase in website views, with a 74.9% increase in website users 
• Measurable growth in clicks to apply for academic programs
• School-wide increase in both applications submitted and enrolled graduate students 

These outcomes, paired with a student-first experience, have earned the site multiple awards and recognition. One DotComm Awards (gold), two W³ Awards (gold and silver), four Davey Award (two gold, two silver), and a MarComm Award (gold).  

The new USC Price website positions the school as a destination for future changemakers. Every aspect of the experience keeps students in mind, helping them find programs, connect with faculty, and navigate the path to enrollment with clarity and confidence. 

The redesigned site not only reflects USC Price’s leadership in public policy education but also delivers its mission to empower students to dream it, do it, and change the world for the common good. 

Visit the USC Sol Price Website