Learning to Show and Tell

Heathwood Hall Episcopal School is a leading independent K-12 school in Columbia, celebrated for its exceptional academic and athletic opportunities. 

When people came to visit the campus in person, they almost always applied. Our goal was to make the website such a vibrant representation of the Heathwood Experience that it would make parents eager to book an in-person tour. 

High school athletics are a huge draw for students hoping to get college scholarships. Heathwood has a comprehensive, well-credentialed athletics program, but its branding was totally disconnected from the school’s. We created a new athletics brand and a set of brand guidelines that better connect the different elements of the school.

New, Iconic Athletics Brand

Branding that Guides the Digital Journey

When Heathwood Hall set out to refresh its digital presence, the foundation of the brand remained grounded in Cyberwoven’s strategy and creative work. Our team developed a branding framework that continues to guide how Heathwood tells its story online, balancing the need to inspire prospective families while supporting current parents and students in their day-to-day experience. 

A Dynamic Transformation

The brand refresh was a huge success. Now, the athletics logo echoes the school's brand identity, ensuring coherence across multiple touchpoints. The client's goal was to make Heathwood a destination for student athletes, and the new brand provides a clean, professional, and modern look that will help them recruit top talent.

With the boost of a new brand, more people are learning about what Heathwood has to offer, and the school has maxed out on enrollment.