Work
Raising the Bar for a Beverage Retailer
Green's Select
"We've been undergoing digital evolution at Green's. Faced with integrating new tech into our existing systems, we hired Cyberwoven to assess, advise, and implement a plan to enhance our digital experience and competitiveness. Despite challenges, Cyberwoven has been a thoughtful partner in understanding our needs and advancing our business."
Situation
Green's Beverages began as a standalone store in Midtown Atlanta in 1937. Over the years, the business expanded into Myrtle Beach, Greenville, and downtown Columbia, South Carolina.
The family-owned and operated business is known for its wide selection of liquor, beer, and wine, along with its helpful and knowledgeable staff.
Green’s had not changed its branding in decades. In that time, the beverage market became extremely competitive. Now, more than ever, it is important for retailers to get noticed and make a lasting impression.
Green's Tote Bag
In-Store Signage
Green's Recipe Card
Green's Billboard
Solution
Reinvigorating an Established Brand
Cyberwoven worked closely with the Green’s team to develop a look and feel that echoed the brand’s past but positioned it better for the future. A new mark, new typography, and new messaging came together to tell a more ownable, personable, and recognizable story.
Those elements were incorporated in signage throughout the stores and in marketing efforts online.
Like the wine, beer, and spirits brands that line stores’ shelves, Green’s needed to stand out.
Instagram Grid
Impact
The Proof is in the Numbers
The Green’s team is still providing excellent sales and service to customers throughout South Carolina and Georgia. But now they’re doing more of it, and their stats reflect this.
The Google Ads campaign that utilized the new branding has a conversion rate of 808.47% higher than the industry average, and the overall Google Ads click-through rate was 11.76% greater than the industry average.
Site visits have soared, as well. When compared to the previous year, users increased by 45.85%, sessions increased by 40.53%, and pageviews increased by 5.23%.