Making Connections Across the Farm Credit Brand

Every farming journey starts somewhere. For young, beginning, and small (YBS) farmers, that first step often includes finding trusted information, practical resources, and guidance to help turn an idea into a viable operation.

To connect with, educate, and support YBS farmers, AgFirst Farm Credit Bank created AgBizInfo: a centralized digital destination where young, beginning, and small farmers can access educational articles, business planning tools, events, and podcasts. The platform brings together content from Farm Credit associations across the country, creating a trusted resource that also connects YBS farmers with the appropriate local association when they're ready to explore financing opportunities. 

With the platform in place, the next challenge became clear: How do you build an online community of YBS farmers nationally that connects with the participating Farm Credit associations when they need financial support?

Building Connection + Community

Cyberwoven partnered with AgFirst to find, build awareness of, and engage YBS farmers seeking trusted resources, planning tools, and overall guidance for the road ahead. 

The initial digital campaign focused on introducing this resource to highly targeted audiences and establishing awareness among YBS farmers across participating Farm Credit territories. 

Because the audience was both niche and geographically dispersed, the campaign required a thoughtful mix of channels. Cyberwoven developed a multi-channel digital strategy to maximize reach. Each placement was designed to meet prospective farmers where they already spend time online. Campaign performance continues to inform ongoing optimization, helping both teams better understand which channels, messages, and content resonate effectively.

Creating a Stronger Front Door for Agricultural Education

After the first month of the awareness campaign, AgBizInfo experienced a significant increase in website traffic among YBS farmers across participating Farm Credit territories. Early campaign performance also provided valuable insights into where prospective farmers engage online, creating a stronger foundation for ongoing optimization and future growth.

More importantly, AgBizInfo is helping fulfill a much larger mission. By bringing together educational content, planning resources, events, and lending connections into a single destination, the platform makes it easier for YBS farmers to find trusted information and connect with the organizations committed to their success. 

AgFirst and AgBizInfo are showing how to strengthen the future of agriculture through digital collaboration, education, and accessibility.

Visit the AgBizInfo Website